Sprouts will bring more healthy food choices (and hopefully lower prices) for Santa Clarita residents.

Sprouts Farmers Market has a new location coming soon to the Valencia area, apparently to take up residence in the old Mervyn’s store location in the River Oaks Shopping Center across from the Valencia Town Center Mall sometime in 2010.

Sprouts carries a product line similar to Whole Foods, with locally-grown produce, vitamins and supplements, bakery, deli, meat, poultry, seafood, dairy and bulk foods. While this new store is not bringing a completely new concept to the Santa Clarita area, hopefully we will have a better selection and more price competition amongst the local competitors such as Whole Foods, Bristol Farms and Trader Joe’s.

The Sprouts motto is ‘Helping America eat healthier, live longer and spend less.’ Their current Orange County, CA ad shows some promise, with 5.6oz of blackberries for $0.77, oranges for $0.50/pound, avocados $0.50 each, shrimp and baby back ribs for $2.99/pound, and wild caught fish for $7.99/pound (salmon, ahi, swordfish, cod). Sprouts has announced that it will be opening six new stores in California, including Valencia (Santa Clarita), Huntington Beach, Culver City, San Diego, Sunnyvale and Thousand Oaks.

Some store facts: Sprouts was founded in 2002 in Arizona, with 42 stores in 4 states and plans to add 15 more stores in 2010. Existing store sizes range from 23,000 to 37,000 square feet. You can check out their bulk products and nutrition facts online.

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